Sunday, August 7, 2011

Hop Harvest Tour Success











Saturday proved to be a great success here at the Hop'n Blueberry Farm. After three years of supplying Pisgah Brewing Company with fine fresh fantastic hops and promoting their production of that fine beer made from the fresh picked hops from our farm, I decided it was time to cash in on the marketing of that success of that beer, called, non-the-less, "Burnette's Brew".



I approached Pisgah with a great marketing scheme that promoted both our businesses. I suggested that we do a joint adventure with a tour at the farm followed by a sampling of "Burnette's Brew", then letting the crowd leave the farm for a 5 mile journey to Pisgah Brewing and a tour of the their brewery and more beer.



One thing I know from the past is that folks that are interested in hops are also ironically interested in beer! I think everyone here had a great time. I could see their intent facial expressions linger on every word I said about growing hops and the struggle of our small farm.




Then I noticed one guy in the last line of the listeners that eased off toward the beer line.
I tried to speed things up, talking about my farm and all the tours and research we were doing to no avail. It was like a collapsing card house or sand castle. Slowly at first the lines followed suit leaving my hop yard and going to the beer tent.



Within minutes I had an audience of 13 die hard home brewers in front of me and a line of 60 other thirsty folks in the beer line away from me. Oh well, I had basically said my piece, and, really, I was probably more ready for a cold drink of brew than they were.
Martha taking pictures

Hats go off to my helpers for the day. Brent, my sister Vicki, wife Martha, and my mom for manning the money tent and to Seth, who took on the sole responsibility of parking cars coming to the show. There is not a day here on the farm that I don't have the help of some of these folks and I am sure it is the same of most of the small farmers in WNC. Thanks across the board for all of the volunteers that help make our small farms possible!! And thank goodness I have a wife that is most tolerant.
Mom, Seth, and Brent

One last thought, this will not be the last hop tour! Keep in touch!

2 comments:

  1. I enjoyed the tour. You have have of me on the left side in the second picture. We went on to Pisgah and bought two growlers of Fresh Hops!

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  2. Way to go Van! Great marketing.

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